Andrew Duff #VirtualGraffiti

By January 3, 2018Exhibitions

January 6th – 28th, 2018

Opening Reception: January 13th, 2 – 5  PM

Q & A: Sunday, January 28th, 2 PM



Andrew Duff​’s current body of work is #totallyfake. In an era of “Fake News,” overtly posed images and oversharing on social media, ​Duff​ asks, “why can’t I make fake art?” #VirtualGraffiti​ explores issues of unverified storytelling, ubiquitous content creators and concepts of modern media, while playfully celebrating our willingness to believe it all. When “likes” and #hashtags trump actual content, we find ourselves overrun with celebrities of all stripes behaving badly — and unknowns becoming celebrities for the same ill-advised reasons.

Inspired by this questionable media soup, Duff​ sets the stage for his work within the established structure of Instagram: a square image framed in white with minimal text. His process then continues with spontaneous photographs from his daily life taken with a smartphone. The photographs often are blurry, have strangers walking through them, or are poorly cropped. ​Duff then loads the photos onto his computer to draw and paint on them using Sketchbook Pro software and “natural” brushes. The goal being to digitally create real world graffiti that looks either plausible or is clearly fake.

The third part of ​#VirtualGraffiti​ is the written story. ​Duff​ takes on a character closely resembling himself, but with the courage and conviction of an actual graffiti artist. His short form “Fake News Fiction,” like historical fiction, is storytelling that skates close enough to reality, referencing actual people and places to make it believable. Lastly, to enhance the gallery experience, Duff​ has created 12 audio tracks for each of the exhibited ​#VirtualGraffiti pieces. These audio works incorporate royalty free sound files and ​Duff​’s own voice to create an unusual audio tour.

Andrew Duff​ is an artist, designer and educator based in Toronto. A graduate of both OCAD and NSCAD, he has sustained an active art practice and freelance design business since 1997. Duff​ became a member of Loop in 2017 and this exhibition marks his first with the gallery.

For more information, please visit or visit him on Instagram (@andrewduff).